The Interview Playbook At Caledonian Marketing: Winning Strategies for Both Virtual and In-Person Meetings

In the current job market, the interview process can feel like a game with ever-changing rules. One day you’re preparing for a video call from your living room, and the next you’re planning your route for a face-to-face meeting in the heart of Aberdeen. While the setting may change, the goal remains the same: to show that you are the right person for the opportunity. Here at Caledonian Marketing, we believe in coaching our team for success, and that starts long before your first day. Mastering both virtual and in-person interviews is a critical skill, and it all comes down to preparation and genuine connection.

Before we even get into the specifics of Zoom versus a handshake, let's talk about the foundation. These are the non-negotiables that apply to any interview, anywhere. First and foremost is preparation. This goes beyond a quick scan of a company’s homepage. It means understanding their mission, what they do, and who their clients are. Knowing this information allows you to tailor your answers and show genuine interest. It communicates that you aren't just looking for a job, but this job. Next is your ability to communicate your story. Great communication isn't just about speaking clearly; it's about listening intently and structuring your thoughts. When asked about your experience, share a brief story with a clear beginning, middle, and end that demonstrates your skills. Finally, bring enthusiasm. A positive attitude is contagious and shows that you are excited about the potential of working together.

Now, let's look at the virtual stage. A Zoom interview requires you to be your own tech support and stage manager. Test your connection, camera, and microphone well before the call. Nothing starts an interview on the wrong foot like a technical glitch. Your environment speaks volumes, so choose a background that is simple, tidy, and free from distractions. Good lighting is also key, make sure your face is clearly visible. Most importantly, you have to master digital body language. It's a common mistake to watch the other person on your screen, but to create a real sense of connection, you need to look directly into the camera when you speak. It simulates eye contact and builds trust. Sit up straight and use hand gestures as you normally would to convey energy and confidence through the screen.

When it comes to an in-person interview, the classic rules of engagement still hold true. Your first impression is formed the moment you walk through the door. Arriving 10-15 minutes early shows respect for the interviewer's time and helps you gather your thoughts. Professional attire is a must, as it demonstrates that you are serious about the opportunity. A firm handshake and consistent, natural eye contact create an immediate personal connection that’s impossible to replicate online. In a face-to-face setting, you can read the room and adjust your energy accordingly. Pay attention to the interviewer's body language and be an active participant in the space. Nodding when you agree and leaning in slightly when listening shows you are fully engaged and present.

Ultimately, whether your interview is through a screen or across a table, the core principles of success are the same: solid preparation, clear communication, and authentic enthusiasm. The format simply changes how you deliver it. By understanding the nuances of each setting, you can walk into any interview scenario with the confidence to make a lasting impression.

Here at Caledonian Marketing, we’re always looking for individuals with the drive to learn and the ability to connect with people. If that sounds like you, check out our opportunities page.